For this brochure design project, the client needed to condense a dense 12-page whitepaper into a single, handheld sales tool. The main challenge was maintaining readability while fitting extensive technical data onto a standard US Letter (8.5" x 11") sheet. They wanted to avoid the cluttered "wall of text" look common in their industry.
The Design Solution: I utilized a strict 4-column grid layout to organize the information. Instead of using generic stock photos, I created custom vector iconography to represent their core services, which kept the visual language clean and the file size manageable. I chose a high-contrast serif font for the body text to ensure legibility at small sizes (9pt). We printed this on a 100lb matte cover stock; the matte finish reduces glare under office lighting and gives the brochure a premium, tactile quality that a glossy finish lacks.
Technical Specs:
Format: Tri-fold (Barrel Fold)
Color Profile: CMYK for Offset Printing
Software: Adobe InDesign & Illustrator
This layout successfully solved the client's need for clarity, providing a functional leave-behind asset that supports their sales team without overwhelming potential customers.
0 Comments